How we use cookies


This website uses cookies. We use cookies to analyse our traffic. A cookie is a small text file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.


We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.


Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.


You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


Manage your cookie preferences.


Your Virtu website cookie consent preferences are specific, to the device and browser you are using at the time of consent. Therefore:


  • if you visit using a different browser you will need to set your cookie consent.
  • if you visit using a different device you will need to set your cookie consent preferences again.
  • if you clear your cookies, you will need to set your cookie consent preferences again.


Common cookie terminology


Here are some common terms to help you understand how cookies work, and to identify the different types


Cookie key Domain Path Cookie Type Expiration Description
_ga / First-party 2 years This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.
_gid / First-party 1 day This cookie is set by Google Analytics. It stores and update a unique value for each page visited and is used to count and track pageviews.
_gat_gtag_UA_122488823_2 / First-party 1 minute This cookie is part of Google Analytics and is used to limit requests (throttle request rate).
cookie_video / First- party 20 years  


Changes to this Statement


Virtu will occasionally update this Cookies Notice to reflect feedback. We encourage you to review this Notice periodically to be informed of how Virtu is protecting your information.


If you believe that we have not adhered to this notice, please contact us and we will do our best to investigate and promptly resolve the problem.